A question that usually haunts a lot of people in the field of languages is “what is localization?”
Localization is considered an advanced form of translation. It is more than the mere act of simply translating. Localization rather focuses on the culture of the target audience by indulging in its details and using its idioms, and sometimes even its inside jokes.
Therefore, localization is considered by many a linguistic process that requires deep understanding of the culture and the environment of the target audience. Even though it is a detailed process that might take some time, it plays a vital role in the delivery of messages. Without the usage of localization, the reader will usually find it hard to understand the messages the speaker is trying to convey.
This article aims to discuss all aspects of the art of localization.
What is Language localization?
As mentioned above, localization is the act of translating a text by putting into use the culture of the target audience rather than simply relying on the translation of words. By simply looking at the term localization, we can infer that it means to produce a localized product made specifically for the target local culture.
With that being said, you might wonder:
Why is Language localization important?
Other than the pivotal role it plays in delivering the messages and in the understanding process of the target audience, localization plays a very important role in increasing the credibility and accuracy of the translation. When taking in consideration the culture of the target audience, you are building a bond between you and the target audience. This bond is established on firm grounds of inclusivity and appreciation. It helps remove all barriers and sense of detachment between the audience and the text.
If you take a look around you, you will find the majority of international websites localizing their websites, to be able to reach more people. It is safe to say that localization will help your brand grow and expand across the globe by improving the customer experience.
What languages are most popular for localization?
Localization is a linguistic process that does not rely solely on one language, it can help you reach more people from everywhere around the world.
There are, however, a number of languages that are the most prominent in the field of localization. The most prominent languages in localization are: German, French, Spanish, Italian, and Dutch.
German
Spoken by over 130 million people around the world, German is one of the most popular languages in the field of localization. This comes as a result of it being the mother tongue of countries like Germany, Switzerland, and Austria, resembling a huge business market in Europe.
French
French comes in second, being the language of diplomacy and international relations. With over 250 million francophones around the world, a huge number of businesses tend to gravitate towards the French language in localization.
Spanish
Coming in third is Spanish, with over 500 million native speakers globally. It is the language with the most diversified cultures running across Latin America and Europe.
Italian
Italy is the center point for art and fashion; thus, Italian comes fourth with over 60 million speakers across the globe. It is a dynamic market for a huge number of businesses.
Dutch
Last, but certainly not least on our list is Dutch. Despite the fact that it is not a globally popular language and is spoken by only 28 million people, the Netherlands is, however, a very attractive destination for the tech-savvy population.
What are some examples of localization?
Localization can come in different forms, either visual or audible.
Website Localization
One example of localization can be the localization of websites. This can be seen through the websites of worldwide brands, whether fashion brands, technology brands, or even official websites of leading organizations. The viewer would usually be able to choose between two or more languages to browse from.
Audio and Video Localization
Another example of localization is audio and video localization. This can be done by providing various subtitled options, as well as various dubbed versions for the viewer to choose from.
Game Localization
Game localization can help you connect with worldwide gamers, since it aims to establish your game as a culturally and linguistically relevant game.
What is the difference between translation and localization?
Localization is a type of translation; however, it is an advanced version of the translation that helps include the target audience’s identity in the text.
Translation is the mere act of converting a set of words from one language to another. It can be applied to written as well as spoken language, in the form of interpretation.
Localization, on the other hand, is a deeper process where the translator dives deep into the culture and history of a region or a country. It involves cultural adaptation to produce a text that is relatable to the target audience.
Localization, unlike translation, can be applied to a number of texts, such as websites, audios, and videos as mentioned above. It can also be applied to software, applications, multimedia, and so much more.
Hence, localization is not just an inclusive process for different cultures and people, but also for different forms of media and content.
To sum up, localization is the process of translating a given text in a way that fits the culture of the target audience. By working on localization, we ensure that translated texts are not merely translated word for word.
Why is Fast Trans the go-to website for language localization?
Fast Trans is a leading company in translation and localization across the Middle East and North Africa (MENA) region. Our company offers a multitude of localization services, including: software localization, social media localization, and game localization.
With our team of certified translators, we put into use the latest technologies in the field of translation and linguistics. Our translators are also trained to meet tight deadlines, while providing accurate translation and localization.
When you choose Fast Trans, you get a translation sample for free.
Fast Trans also offers you highly competitive quotas in comparison to others in the market!
Start your journey with Fast Trans now!
